We’re building the rail creators use to sell AI skills, delivered through the chat their members already check 50 times a day. GitHub identity, server-side affiliate ledger, sandboxed runtime - and we don’t squeeze creators with a 30% take rate to do it.
Every product is a bet on a few things being true at the same time. Ours are these.
180M developers, +33% YoY repo growth, 17,000+ Claude plugin repos by mid-2026. Every AI-fluent person already has a GitHub. We use it as the identity, the storage, and the proof-of-work layer.
Smithery has 7,300 MCP servers. Glama has 23,000. Anthropic's /plugin install rail already works. None of them monetise creators today. That's the gap we're filling.
Chat lives in Telegram, WhatsApp, Slack, Google Chat. We deliver paid AI skills through the chat each buyer already checks 50× a day. No new app, no separate login, no friction.
Selr AI funds development. No VC, no runway clock, no investor deck. Numbers below are why the bet is reasonable.
Built on the rails real creators trust
Loup is built by Selr AI, an AI consultancy + workshop business out of Queensland, Australia. We run a paid Skool community + workshop programme that taught us, by accident, how broken the existing marketplaces are. We’re building this for the next us.
The roadmap is public. Every PR lands in the changelog. No marketing buffer.