Affiliate program disclosure.
30% tier-1 lifetime + 5% tier-2 override, MRR-only. Paid from our revenue, never from creator revenue.
30% tier-1 lifetime + 5% tier-2 override, MRR-only. Paid from our revenue, never from creator revenue.
TL;DR
Anyone with a Platform account gets a share link. Refer a creator who pays us, earn 30% of our revenue from that creator for life. If that creator refers others, you also earn 5% override on those downstream payments.
Commissions come out of our share - never out of the creator's pocket. The creator keeps their full agreed split. We just share part of our take rate with the person who brought them in.
Required FTC disclosure for affiliates: if you promote a Platform link publicly, you must clearly disclose the relationship in any post, video, email, or DM. Suggested phrasing in section 7.
1. The affiliate program
Every Platform account gets a personal share link inside the dashboard. Share it however you want - Twitter, LinkedIn, YouTube, Discord, email, in person. When someone clicks your link and signs up, the attribution is recorded server-side on their account. First attribution wins and is immutable.
You earn commission on every recurring payment that referred creator makes to us, for as long as their account is active.
2. Commission rates
- Tier-1: 30% of MRR from creators you refer directly. Paid on every successful subscription renewal and transaction fee. Lifetime - no cap, no expiration as long as the creator stays.
- Tier-2: 5% override on creators referred by the people you referred. Encourages community-building referrals. Same lifetime structure.
"Our revenue" means the platform fee we charge each creator - subscription tier price plus transaction percentage. Payment-processor fees (Stripe, Polar) are deducted before commission is calculated.
Worked example: a Pro creator pays $149/mo plus 3% on $1,000 of buyer revenue = $179/mo to us. Their tier-1 referrer earns 30% of $179 = $53.70/mo for life.
3. What counts as a referral
A click on your share link sets a cookie + signs the referrer ID into a server-side ledger entry on first signup. The ledger entry is the source of truth for payouts. We do not trust manifest fields or client-side attribution.
Referrals are first-attribution wins. If a buyer clicks your link, then later clicks someone else's link, your attribution holds unless the buyer changes accounts. We do this to keep the ledger immutable and disputes manageable.
4. Escrow + clawback
Commissions are held in 30-day escrow before payout. This matches the buyer refund + chargeback risk window.
If the referred creator gets refunded inside the 30-day window, the corresponding commission is clawed back from escrow automatically before it pays out. If the refund happens after escrow has cleared, the reversal appears as a negative balance on your next monthly statement.
Chargebacks (rare but expensive) trigger an immediate clawback and account freeze pending review.
5. No self-dealing
These bright lines apply to every account. Commissions are voided if any of these are detected:
- No commission on your own creator subscription. Referrer cannot equal creator.
- No commission where referrer, creator, and buyer share payment method, tax identity (ABN/EIN/TIN), payout account, billing address, IP cluster, device fingerprint, or other obvious account-cluster signal.
- No commission on refunded, disputed, credited, or internally comped revenue.
- No commission on free trials until cash is collected AND the 30-day escrow clears.
- No commission on the 50%-off-month-1 discount portion. Commission is calculated on the discounted collected revenue, not list price.
We may convert low-value balances under $50 AUD per month to Platform account credit at 2× face value, to reduce payout-processing overhead.
6. Earnings disclaimer (FTC)
Required US Federal Trade Commission disclosure:
Results vary. Earnings from this program depend on the creators you refer, how many of them stay subscribed, and which tier they land on. We do not guarantee any specific level of income. Most affiliates earn modest amounts; a small minority earn substantially more.
Public earnings of any individual affiliate are not representative of typical earnings. The income examples we may share in marketing material are illustrative - they are real numbers from real accounts, but not guarantees.
7. Your disclosure obligation
If you share your affiliate link publicly, you must disclose the affiliate relationship clearly and conspicuously. Suggested phrasing:
- In a post or video: "Heads up - link is an affiliate link. I earn 30% if you sign up for Loup through it."
- In an email: "Affiliate disclosure: I earn a commission on Platform signups from this link. Doesn't cost you anything extra."
- In a tweet/short post: "#ad" or "[aff link]" in the body.
The FTC requires the disclosure be hard to miss - same medium as the recommendation, before or near the link, in language an average person understands.
8. Tax reporting
Affiliate commissions are income. You are responsible for reporting them in your tax jurisdiction.
US affiliates earning over $600 USD in a calendar year will receive a 1099-K from Stripe (or equivalent). Australian affiliates issue tax invoices through their ABN - set this up in your dashboard payout settings.
We do not provide tax advice. If your situation is complex, talk to an accountant.
9. Termination
We may terminate an affiliate account that engages in fraud, self-dealing, spam, or misleading promotion. We will give notice and an opportunity to respond unless the violation is severe enough that notice is unsafe.
You may close your affiliate account at any time. Earned-but-unpaid commissions in escrow are paid out at the next scheduled monthly payout subject to the clawback rules above.
Have questions about this policy?
Get in touch - we'd rather give you a straight answer than make you read between the lines.